jueves, 5 de abril de 2007

Información informal

Las organizaciones tienden a preferir la información formalizada, aquella que está estructurada y que ha sido explicitada en algún tipo de soporte y que, por lo tanto, resulta almacenable (convertible, pues, en activos de la organización) y, de alguna manera, refuerza la estructura jerárquica de la organización, frente a la información informal, aquella que se transfieren las personas por contacto directo, y que no ha sido explicitada en ningún tipo de documento.
De hecho, varias investigaciones han ido demostrando sistemáticamente que los directivos, por ejemplo, prefieren buscarse sus propias fuentes informales de información, aunque sus empresas les ofrezcan sistemas de información muy sofisticados.
La paradoja está en el hecho de que, mientras que la información se intercambia mejor por medio de procedimientos informales (¿qué mejor sistema de información que una conversación?), hay una determinada información que para que resulte de utilidad tiene que estar muy estructurada (por ejemplo, el manual de calidad de una empresa), cuando esta estructuración dificulta justamente su transmisión por medios informales, los informacionalmente más eficientes.
Sigo tirando de la UOC

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